Dior parades exclusive colors via one-day Twitter activation

Dior parades exclusive colors via one-day Twitter activation

·      Christian Dior exhibited the colors seen backstage at its runway shows in a day-long Twitter campaign that was staged with the #IconicColors hashtag.

·      Every 30 minutes, Dior posted one exclusive brand color accompanied by an image of a makeup look or an apparel or accessory item. The brand described each color in a few words and provided its name and number.

·      The French fashion house shared image and text posts via Twitter that hinted at a soon-to-launch makeup line. The campaign took place exclusively on Twitter, but was teased with YouTube commercials that Dior shared with its social followers.
- 1,359 retweets in the first couple hours

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