IKKS fans have to share their dreams in 200 characters on the brand Facebook page to maybe see their dream realised by the brand.
http://www.webandluxe.com/05/2013/concours-inside-ikks-belives-in-you-et-realise-vos-reves-sur-facebook/
mercredi 8 mai 2013
LVMH teases behind-the-scenes events with dedicated Instagram account
LVMH Moët Hennessy Louis Vuitton is generating excitement for the “Les Journées Particulières” weekend in Europe June 15-16 with a dedicated handle on mobile-social platform Instagram.
LVMH is targeting consumers and tourists in European countries by revealing the work spaces of its brands in Britain, France, Italy, Spain, Switzerland and Poland during the Les Journées Particulières weekend. The dedicated Instagram feed shows images of the physical sites that will be open to the public to up anticipation for the event via consumers’ mobile devices.
“This is about the journey,” said Chris Ramey, president of Affluent Insights, Miami, FL. “It’s about the specialness and quality of the product, so taking clients along on the journey of all that is LVMH is a sure way to create brand apostles.
“Engage clients and make them feel like they are part of the brand,” he said. “It is what every luxury marketer has to do.”
mercredi 1 mai 2013
French Connection MAKE A SCENE
French
Connection’s creative campaign puts shoppers in the director’s chair to
construct a film promoting its latest collection
http://makeascene.frenchconnection.com/
Garance Doré series for Kerin
·
Kering
has embarked on an unprecedented collaboration with the fashion blogger,
Garance Doré. For several months from 2 April, in a series of videos, she will
describe the distinctive way in which the Group nourishes the imagination of
its brands.
·
Discover
the very first episode called 'Family', featuring Volcom, Gucci and Christopher
Kane. Special thanks to the team of Le Royal Monceau hotel in Paris, where the
interview of François-Henri Pinault took place.
Dior parades exclusive colors via one-day Twitter activation
Dior parades exclusive colors via one-day
Twitter activation
· Christian
Dior exhibited the colors seen backstage at its runway shows in a day-long
Twitter campaign that was staged with the #IconicColors hashtag.
· Every
30 minutes, Dior posted one exclusive brand color accompanied by an image of a
makeup look or an apparel or accessory item. The brand described each color in
a few words and provided its name and number.
· The
French fashion house shared image and text posts via Twitter that hinted at a
soon-to-launch makeup line. The campaign took place exclusively on Twitter, but
was teased with YouTube commercials that Dior shared with its social followers.
- 1,359 retweets in the first couple hours
- 1,359 retweets in the first couple hours
Nike ID - Nike PhotoiD, Design personalised shoes with Instagram pictures colours
Nike
recently began inviting users of the popular photo sharing site to take part in
its NikeiD campaign, which lets users design, share and purchase customized
versions of Nike gear.
· Armani "Frames of Life" Campaign
- Armani is pushing brand lifestyle and its eyewear in the latest installment of its “Frames of Life” campaign that brings together the stories of five young characters.
- Parts of the multichannel campaign will be released over the next two months as consumers are introduced to each protagonist and his or her eyewear preference.
Coach - Select the address where to ship the item straight from the product page
http://www.coach.com/online/handbags/-newatcoach_saintjames-us-us-5000000000000341312-en?t1Id=5000000000000000001&t2Id=5000000000000341312&tier=2&LOC=hrimgtile#126624
Louis Vuitton – Shop the new collection through four themes in interactives videos
The videos are clickable and
directly invite the viewer to shop accessories from the collection. A blue or
pink tab appears on objects as they are seen on the screen, allowing the
shopper to click and shop their favorite accessories.
http://www.louisvuitton.fr/front/#/fra_FR/Collections/Femme/Accessoires/stories/Accessoires-Femme-Printemps-Ete
Boucheron paper digital experience
Showcases 26
Place Vendôme via Digital Experience
· Boucheron called on Jo Lynn Alcorn, New York artist and creator of Paper Art, to create a paper representation of 26 Place Vendôme that serves as the framework to the new
“B Moments” digital anniversary campaign.
· Boucheron called on Jo Lynn Alcorn, New York artist and creator of Paper Art, to create a paper representation of 26 Place Vendôme that serves as the framework to the new
“B Moments” digital anniversary campaign.
Swarovski Tropical Paradise campaign
·
Swarovski linked its in-store, digital and mobile
properties through a campaign for its spring/summer Tropical Paradise
collection that included a mobile app and microsite.
·
The mobile app and microsite feature a jewelry
styling guide, films and engaging monthly activities.
·
One of the parts of the app is the augmented
reality tool that consumers can access via in-store touch points on window
displays and inside Swarovski boutiques. Consumers must find the “AR” symbols
when visiting Swarovski locations to access videos and styling tips. This
content can be downloaded and shared via the app.
Salvatore Ferragamo
Inspired
by the story of the childhood of Salvatore for
the exhibition "The Amazing Shoemaker" at the Ferragamo Museum, the film reinterprets the role of footwear in the
fables and legends, where shoes hold fascinating and mysterious powers.
A
dedicated microsite has been implemented to host the film.
Louis Vuitton Chic on The bridge campaign
Rendezvous
on the Pont du Carrousel in Paris to begin the Louis Vuitton Chic on the Bridge
journey around the world. Click and travel to discover the iconic bags of Louis Vuitton.
Rag & Bone DIY project: Poppy by Poppy
· A back-to-basics campaign with no professional photographer, no make-up artist and no stylist, but just the model that presses the shutter. Poppy Delevingne is the star of the latest DIY Project, snapping herself with Instagram at the beach and in the countryside, in Rag & Bone.
Mr Porter’s Style Wherever You Are Instagram challenge
·
The Style Wherever You Are campaign began in fall
2012 with images shot in metropolitan and remote areas to show the span of
where Mr Porter ships.
·
The retailer introduced consumers to the
spring/summer campaign with the Global Style competition on mobile
image-sharing application Instagram.
·
Consumers were able to participate in the fashion
challenge by taking self-portraits via Instagram that emulate the campaign
images and showing them in their most stylish attire.
·
The images had to be tagged with #MrPorterGS and
a hashtag that states the subject’s home city to enter the contest.
Hugo Boss - live streaming via Spotify
Hugo Boss encouraged consumers to view its
Berlin Fashion Week runway show by optimizing the live stream for smartphones
and tablets and presenting it via Spotify, which is a first for the digital
music service.
Spotify subscribers have access to monthly “Hugo
Tracks” playlists, the first of which was the #Hugo Rocks Berlin playlist.
Four Seasons - Instagram photo booth for Fashion Week
Consumers who visited the Four Seasons New York during
Fashion Week Feb. 7-14 were able to have a photograph taken of their footwear
by the first-ever shoe photo booth.
The images were posted to the Four Seasons New York
and corporate Four Seasons Twitter and Instagram accounts at @FSNewYork and
@FourSeasons.
Harrods - Virtual shopping event The Summer of Now
·
Harrods is looking to boost traffic and sales
on its ecommerce site today through the “Opening Night”
o online event that kicks
off its summer campaign.
·
The Summer of Now virtual
shopping event will offer attendees flash sales, giveaways and gifts with purchase
for one night only to gear them up for summer.
·
The eight-hour event
coincides with Harrods’ month-long Great Gatsby in-store takeover. The windows
showcase Baz Luhrman’s film adaption and inside, consumers can visit the
cocktail and jazz pop-up bar.
Hugo Boss - Video trailer on their digital streaming platform for their next show
Source: Vogue.fr
May 30, Hugo Boss is preparing to show its Fall/Winter 2013-2014 in Shanghai, China, with a full digital package for the label's fans around the world including exclusive videos, online contests to win show tickets and social network campaigns.
Twitter New Service #Music
The social media company unveiled the new service on Good Morning America and in a blog post. Called "Twitter #music", the app "uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists," Twitter wrote in the post.
The free app and service will also be a home for music-related information, so you can find and follow musicians and learn more about which musicians they follow, which will then, of course, lead to more music discovery.
Chanel - Once Upon A Time Film by Karl Lagerfeld
Source: Vogue.fr
Chanel is preparing to show its cruise 2013-2014 collection in Singapore next week, 100 years after Gabrielle Chanel opened her first store in Deauville. To mark a century's success, Chanel creative director Karl Lagerfeld has created a short starring Keira Knightly as Coco Chanel alongside models, celebrities and actresses including Baptiste Giabiconi,Stella Tennant, Lindsey Wixon and Caroline de Maigret. The short film is set to be unveiled May 8 at 8:30pm at a private viewing at Singapore's Raffles Hotel, the night before the Chanel Cruise 2013-2014 runway show at the Loewen Cluster plantation on Dempsey Hill.
Trailer: http://www.youtube.com/watch?v=2rTe0NDO3C8&feature=player_embedded
Lanvin - Digital Sketchbook
Source Vogue.fr :From sketches of Lanvin's Faubourg Saint Honoré store to fashion illustrations, the label's creative director Alber Elbaz has unveiled previously unseen work on a single, interactive page. See his signature fun, high-color illustrations in pencil, pen and ink, and felt tip, now.
http://en.vogue.fr/fashion/fashion-websites/diaporama/digital-fashion-web-culture-april-29-lanvin-net-a-porter-karmen-pedaru-chanel-met-david-yurman-proenza-schouler-hugo-boss-gucci-frida-giannini-hugo-boss-tod-s-lacoste/13028/image/750036
http://www.lanvin.com/#/fr/lanvin-today/sketchbook
Inscription à :
Articles (Atom)