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Harrods is looking to boost traffic and sales
on its ecommerce site today through the “Opening Night”
o online event that kicks
off its summer campaign.
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The Summer of Now virtual
shopping event will offer attendees flash sales, giveaways and gifts with purchase
for one night only to gear them up for summer.
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The eight-hour event
coincides with Harrods’ month-long Great Gatsby in-store takeover. The windows
showcase Baz Luhrman’s film adaption and inside, consumers can visit the
cocktail and jazz pop-up bar.
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