LVMH Moët Hennessy Louis Vuitton is generating excitement for the “Les Journées Particulières” weekend in Europe June 15-16 with a dedicated handle on mobile-social platform Instagram.
LVMH is targeting consumers and tourists in European countries by revealing the work spaces of its brands in Britain, France, Italy, Spain, Switzerland and Poland during the Les Journées Particulières weekend. The dedicated Instagram feed shows images of the physical sites that will be open to the public to up anticipation for the event via consumers’ mobile devices.
“This is about the journey,” said Chris Ramey, president of Affluent Insights, Miami, FL. “It’s about the specialness and quality of the product, so taking clients along on the journey of all that is LVMH is a sure way to create brand apostles.
“Engage clients and make them feel like they are part of the brand,” he said. “It is what every luxury marketer has to do.”
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