Swarovski Tropical Paradise campaign

·      Swarovski linked its in-store, digital and mobile properties through a campaign for its spring/summer Tropical Paradise collection that included a mobile app and microsite.

·      The mobile app and microsite feature a jewelry styling guide, films and engaging monthly activities.

·      One of the parts of the app is the augmented reality tool that consumers can access via in-store touch points on window displays and inside Swarovski boutiques. Consumers must find the “AR” symbols when visiting Swarovski locations to access videos and styling tips. This content can be downloaded and shared via the app.

http://www.treasures-from-paradise.com/

http://youtu.be/tZMJmXfAaII

http://www.luxurydaily.com/top-10-luxury-brand-mobile-campaigns-of-q1/