Hugo Boss - live streaming via Spotify

Hugo Boss encouraged consumers to view its Berlin Fashion Week runway show by optimizing the live stream for smartphones and tablets and presenting it via Spotify, which is a first for the digital music service.

Spotify subscribers have access to monthly “Hugo Tracks” playlists, the first of which was the #Hugo Rocks Berlin playlist.

http://www.luxurydaily.com/top-10-luxury-brand-mobile-campaigns-of-q1/