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The Style Wherever You Are campaign began in fall
2012 with images shot in metropolitan and remote areas to show the span of
where Mr Porter ships.
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The retailer introduced consumers to the
spring/summer campaign with the Global Style competition on mobile
image-sharing application Instagram.
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Consumers were able to participate in the fashion
challenge by taking self-portraits via Instagram that emulate the campaign
images and showing them in their most stylish attire.
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The images had to be tagged with #MrPorterGS and
a hashtag that states the subject’s home city to enter the contest.
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